it occurs to me now that I can... actually log in as everyword and just look at the notifications. deep breath
my favorites are the brands that just looked up the word of their brand and retweeted it. the golden state warriors retweeted "warriors." arsenal retweeted "arsenal." destiny 2 retweeted "destiny." this is actually the purest distillation of the idea of a brand
Mr. Cage, we've looked at the engagement numbers for your new piece and... they're not great. Try adding notes to it, people like notes
@aparrish can you sponsor a lack of tweet
@aparrish audibly lolling at the idea of cage's personal brand
I'm imagining the official Nicholas Cage account retweeting everything containing the word 'cage'...
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