I gave a lightning talk today about how the main mode of advocating the decentralized web is still "moralizing to the sheeple" and what we can do instead. Will eventually put this online in some form.

@darius fwiw in my experience mastodon gained traction by having a pretty different pitch: "Twitter sucks, and is systemically banning vulnerable people. This will be better"

(with varients for other bad things twitter has done and other platform exoduses like tumblr or Facebook)

@nightpool I talked about that too, it's better but it's still strongly implying "you are currently in a cesspool, if you like it there there must be something wrong with you"

@darius not..... really? I mean, maybe for some people, but I joined basically on the same pitch but still use twitter and tumblr daily

@darius feels kind of weird, to me, to think of social media as a zero sum game like that

@nightpool yes but people think that way! Which is why I advocate for using explicitly non zero sum language in advocacy

@darius Look forward to the online version (shame I'm missing #MozFest). I think you're right that we need better articulations of the benefits, alongside first-class usability - those (historically) are the places that the silos have found their place with the majority over worthier alternatives.

@darius ISTM that some of the benefits are also at a wider, societal level (e.g. decentralization helps spread power, and we should avoid too much power in too small a group of hands), which feels like a harder needle to shift, but one that's at least as important (maybe more so). Some good slogans (c.f. "move fast and break things", or "this is for everyone" or "do the hard work to make it simple") would help. We need handy shorthand to popularise

@darius I'm trying out the line of " you can have nice things like twitter without being the product / a big company tracking and selling you / seeing all those shitty ads". Small sample, but positive reception so far

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Friend Camp

The decentralized web is about trust. You should only join Friend Camp if you personally trust Darius Kazemi with your social media data. You probably only have that level of trust if we are IRL friends or have been internet friends for a long time. Generally speaking this is a small, closed community. In the end, Darius is the arbiter of what is allowed here. If you don't have a good idea of the kind of behavior that flies with Darius, again, you probably shouldn't join this instance. In the interest of specificity, we do have a code of conduct and privacy policy which you should read. Friend Camp features several modifications that were requested by our users. * you can log in via any subdomain, which means you can log in to multiple accounts in the same browser session (for example, log in once on and then as another user on * they are no longer called "toots", they are now "posts" * if you have a locked account and you get a follow request, a reminder appears under your "post" button (on normal Mastodon mobile it is otherwise buried in a sub-menu and you might not see it for a long time) * the emoji dropdown is a neutral smiley face instead of the cry-laughing smiley @mentions are rendered as "@user" for a Friend Camp user and "@user@domain" for remote users. This helps clear up when you follow two people who have the same username on different servers. * there is a "never ask me again" checkbox on the confirmation for clearing your notifications -- more info here * When an mp3 link is in a post, we also embed an inline mp3 player. git commit here * 500 characters of profile text git commit here, requested by @deerful Important Bit from the Privacy Docs: If you want decent privacy (the info doesn't leave this server), the only way to do that is to set your account to private, only accept friend requests from other users, and only ever @ mention other users. Once you start talking to people on other servers, all bets are off. Any private message you send to someone on another server could be looked at by the admin of a different server. This is kind of like email: if you are on a private email server, and you send an unencrypted email to a gmail account, congrats, Google now has the content of that email. But also, you do this every day, so, hey. The internet! Our beautiful icon is based on photo3idea_studio from, licensed CC 3.0 BY. It has been modified by!