Today I learned that Pepsi introduced the 2-liter soda bottle to US markets, and the reason it's marketed in liters and not quarts/gallons (as you'd expect in the United States) is it came out in the 1970s during a push for US to convert to the metric system. More on the bottle, and the metric movement, here:

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@darius I doubt it'll happen in my lifetime, but I dearly wish to see a full conversion to the metric system actually taken up by one or more candidates for high office.

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