"In the mobilizing model, you may be involving people in very large numbers, but the limitation of the mobilizing approach is that you’re only talking to people who agree with you already... What makes organizing different than all other kinds of activism is it puts you in direct contact every day with people who have no shared political values whatsoever."
"The next person to talk to that worker will be their manager. Then the next person to talk to that worker will be FOX news." This is why we talk to people three, four, five times, real assessments of commitment. It's so good, wow