Mr. Beast has said about his YouTube fame that you can make it really big with a unique personality, but you can make it even bigger without one.
This isn't a joke, it's part of how he describes his own success. https://youtu.be/c8VcUnz3nVc?t=5254
Hometown is adapted from Mastodon, a decentralized social network with no ads, no corporate surveillance, and ethical design.